Amerilist Case Study

How Amerilist increased its organic traffic by 4X via SEO over the year

Wants To Increase Your Sales & Traffic?

About The Client

Since 2002, Amerilist has been raising direct marketing industry standards by providing response-driven database marketing solutions. Amerilist team of direct marketing professionals has over 30 years of experience putting companies on the right path to improved marketing ROI. They have developed award-winning customer acquisition programs for some of the most recognized brands in the country.

Amerilist core competency is centered on helping their clients improve their customer acquisition programs by developing response-driven direct marketing data solutions. Amerilist also provides strategies designed to help them obtain more insight and understanding into their customer’s identity, behavior, and purchasing patterns.

Project Overview

Amerilist is a leading national provider of targeted mailing, telemarketing, email lists, data processing, data enhancement, printing, and advertising services in the U.S. and Canada. Before contacting Reliqus Consulting, it was not getting any upto mark leads even after getting 4.2k monthly clicks. As Amerilist required a better strategy to rank higher than their competitors and generate sales. So, Reliqus Consulting analyse the whole requirement and made a proper plan to increase leads.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization

Organic users cross the 18k User mark.

Amerilist target various Industry and wants to improve visibility. We made a list of industries:

• NON PROFIT ORGANISATIONS
• AUTOMOTIVE MARKETING
• AD AGENCIES
• RESELLERS
• PRE-MOVERS
• COLLEGE ADMISSIONS
• SUMMER CAMPS
• CHIROPRACTORS
• HEALTH CLUBS AND GYMS
• INSURANCE AGENCIES

These industries have wide audiences and also there is huge competition to grab these audiences. We made a proper mindmap to execute our plans, we started with finding issues using premium tools like the Screaming frog, Ahref, SEMrush, and MOZ to make website audits.

Strategy & Implementation

Here are some strategies that helped Amerilist business to grow and reach your targeted customers:

1. On-Page:

The Amerilist website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

1. Optimized Duplicate and Missing H1, H2
2. Optimized Meta Title and Meta Description according to search intent.
3. Optimized Images (Resize)
4. Optimized Duplicate Content
5. Increased website loading speed
6. Optimized landing pages
7. Implemented Schema 
8. Removed Spammy Backlinks

Outcome

-Total Clicks increased by 4X from 4.2k to 14.9k.

-Impressions increased from 627k to 2.53M.

-Average Position also improved from 41 to 34.6

Website Loading Speed:

Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before Optimization

After Optimization

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

• Social Sharing
• Image Sharing
• Outreach Link
• Directory Submission
• Profile Creation
• Broken-based links
• Links Replacement
• -Resource Based Backlinks

We wrote blogs with high search intent, which generally user search to get services. These blogs started ranking and proved the key points in generating revenue.

Outcome

Our well-prepared strategy worked and we achieved what our Amerilist client wanted from us. He started getting sales and users who are looking for the mailing list. Also, the blog started ranking and generating quality leads.

Blogs: 

1. How to Segment Your Travel Mailing List for More Effective Targeted Marketing?

2. Effective Strategies for Targeting Ethnic Markets: A Guide for Businesses

Keyword Improvement Reports

Before Reliqus worked on Amerilist, only 116 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent. 

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords. 

Keyword Position:

The biggest problem was competing with the highly competitive keywords like buy opt email list, buy a mailing list, mailing list, etc. and the rest of the keywords were ranking out of 50.

After optimization and proper keyword research, we optimized content There are a total of 141 keywords in the Top 10 currently ranking in USA Location.

Some list of Top Keywords ranking:

1. buy an opt-in email list

2. bridal mailing list

3. resellers mailing list

And there are many more keywords ranking on the first page of SERP which are now generating huge conversions for Amerilist.

MOZ Keyword Reports

SEMRush Report

Before

After