27 Best Backlink Checker Tools to Boost Your SEO Strategy (Free Tools Included)

Reliqus Marketing

28 June 2024

SEO Tools
By Priti Gupta
Marketing Director

When it comes to building a robust online presence, understanding your backlink profile is crucial. It’s not just about having links pointing to your website; it’s about ensuring those links are of high quality and relevance. Fortunately, there are numerous backlink analysis tools designed to simplify this process. 

Whether you’re a seasoned SEO professional or a website owner, these tools offer invaluable insights into your link profile. From identifying good links to pinpointing areas for improvement, they provide the data you need to make informed decisions.

If you’re ready to take control of your SEO strategy and enhance your link-building efforts, this comprehensive list of 27 backlink checker tools is tailored for you. We’ve included both free and premium options, ensuring there’s something for every budget and requirement. 

Top Backlink Analysis Tools You Need to Try

1. Moz Link Explorer


Moz Link Explorer is a comprehensive backlink checker tool that provides insights into a website’s link profile. It offers features such as:

  • Domain Authority (DA): Measures the overall link authority of a site.
  • Page Authority (PA): Measures the link authority of individual pages.
  • Linking Domains: This shows the number of unique domains linking to a site.
  • Top Pages: Identifies pages with the most link authority.
  • Spam Score: Assesses the spamminess of a site’s link profile.

The tool is part of the Moz Pro suite and is designed to help users improve their search engine visibility by understanding their link metrics and those of their competitors.

Reliqus Consulting uses Moz Link Explorer to audit our clients’ backlink profiles, ensuring they have a strong foundation of high-quality links. This helps improve their Domain Authority, which is crucial for search engine rankings.


Moz Link Explorer is included in the Moz Pro pricing plans, which range from $99 to $599 per month, depending on the level of features and usage. The Standard plan, which includes Link Explorer, costs $99 per month or $950 per year. The Medium plan costs $143 per month or $1,430 per year, and the Large plan costs $239 per month or $2,868 per year[1].

2. Ahrefs 


Ahrefs is a comprehensive SEO tool designed to help businesses optimize their website traffic by providing insights into keywords, backlinks, and other key SEO data points. It offers a range of features to support SEO strategies, including keyword research, competitor analysis, and site audits.


Ahrefs offers four pricing plans ranging from $99 to $999 per month if paid monthly or $83 to $833 per month if paid annually.

3. SEMrush


SEMrush is a versatile SEO tool that offers comprehensive digital marketing insights. It goes beyond link-building to analyze competitors’ link-building strategies and identify opportunities for acquiring new, high-quality links. SEMrush also excels in keyword research, on-page SEO audits, and performance tracking across various search engines. 


SEMrush prices start at $119.95 per month, with more advanced features included in higher-tier plans aimed at larger businesses and agencies.

Reliqus Consulting’s Link Building Service 

While these tools are incredibly powerful, using them effectively can be complex and time-consuming. This is where Reliqus Consulting comes in. We specialize in digital marketing services, SEO, and link building, offering tailored backlink analysis and strategy development to help you maximize your online presence. By leveraging these tools along with our expertise, we ensure that you not only understand your backlink profile but also take strategic actions to enhance it.

4. Majestic


Majestic specializes in link analysis, providing exhaustive data on what links work and which don’t. It features unique metrics like Citation Flow and Trust Flow, which help assess the quality and trustworthiness of links. Users can also explore their site’s Link Graph to visualize link correlation and structure. This is ideal for those dedicated exclusively to link-building and backlink strategies.


Majestic offers plans starting at $49.99 monthly, making it cost-effective for those focused primarily on link metrics.

5. LinkMiner


LinkMiner, part of the Mangools SEO suite, is dedicated to finding backlinks and evaluating their strength. Its focus on ease of use allows users to identify which links can help improve their site’s SEO performance. Features include previewing linked pages directly from the dashboard without visiting each site. 


Plans for Mangools, which includes LinkMiner, start at $29.90 per month, offering a budget-friendly option for freelancers and small businesses looking to enhance their link-building efforts.

When analyzing backlinks with tools like LinkMiner, understanding how to build high-quality backlinks is crucial. Explore our comprehensive guide on How to Build High-Quality Backlinks to Boost Your SEO for practical strategies and tips.

6. SEO SpyGlass


SEO SpyGlass is part of the SEO PowerSuite bundle and analyzes a website’s backlink profile in-depth. It helps identify and remove potentially harmful backlinks and evaluates the effectiveness of new backlinks. SEO SpyGlass is a valuable tool for those who need detailed reports and insights into their link-building efforts. 


It offers both free and paid versions. The paid version, which provides more advanced features and capabilities, costs $99 for a license.

7. Linkody


Linkody is a straightforward tool focused exclusively on backlink tracking and analysis. It allows users to monitor their backlinks, analyze the quality of each link, and receive alerts when they gain or lose links. This continuous monitoring helps maintain a healthy backlink profile. 


Plans start at $14.90 monthly, appealing to small businesses and freelancers needing reliable backlink management without a significant investment.

8. Sitechecker


Sitechecker is a versatile SEO tool that offers improvements and real-time website monitoring. It features a user-friendly website audit tool, on-page SEO checker, backlink tracker, and rank tracker. This tool benefits small to mid-sized businesses looking to enhance their online presence through systematic and continual SEO improvements. 


Plans start at $29 per month, with options for more comprehensive tools and features at higher price points.

9. Ubersuggest


Ubersuggest, developed by Neil Patel, is a keyword-tracking tool offering insights into SEO metrics like keyword suggestions, rank tracking, and site audits. It’s mainly known for its user-friendly interface and affordable pricing, making it a good choice for beginners and small businesses. 


Ubersuggest offers a limited free version with more comprehensive features for $29 monthly.

10. SE Ranking


SE Ranking provides a comprehensive suite of SEO tools, including keyword rank tracking, website audits, competitor analysis, and backlink checking. This all-in-one platform is designed to be intuitive and tailored to marketing professionals and business owners. 


With plans starting at $39.20 per month, SE Ranking offers flexible pricing and a powerful toolset for businesses serious about scaling their SEO efforts.

11. Serpstat


Serpstat is a comprehensive SEO platform offering keyword research, search analytics, advertising analysis, and content marketing ideation features. It also includes competitor analysis and site audit tools, making it a robust solution for businesses focused on improving their search engine performance. Particularly useful for link building, Serpstat provides insights into backlinks and referrer domains. 


Pricing starts at $69 per month, making it a cost-effective choice for small to medium-sized businesses leveraging advanced SEO tools.

12. Screaming Frog


Screaming Frog is a highly popular desktop tool known for its deep crawling capabilities. It analyzes and audits on-site data, including broken links, redirects, and page titles. Especially useful for SEO audits, Screaming Frog helps to uncover SEO problems and optimize website link structure. 


The SEO Spider tool is free for crawling up to 500 URLs, and the paid version at £149 per year provides unlimited crawling and advanced features.

Prospecting and Outreach Tools For Link Building

13. Pitchbox


Pitchbox is an influencer outreach and content marketing platform designed to streamline the process of link building by finding influencers and managing email campaigns. It integrates with SEO giants like Moz and SEMrush to provide targeted outreach based on detailed insights. Pitchbox is particularly effective for automating follow-ups and managing relationships. 


Pricing is tailored based on features and scale, typically starting around $300 per month, which positions it as a premium option suitable for teams committed to aggressive link-building campaigns.

Considering the complexities of effective link building, utilizing professional link building consultants can significantly enhance your strategy. Discover how experts can refine your outreach efforts and maximize link acquisition opportunities.

14. Ninja Outreach

Ninja Outreach

Ninja Outreach is tailored for marketers and small businesses, focusing on influencer marketing and outreach automation. This tool simplifies finding bloggers, influencers, and business profiles via a vast database with millions of contacts. Features include automated email outreach, campaign management, and performance tracking. 


Ninja Outreach’s plans begin at $389 per month, aimed at providing a robust toolset for users needing extensive outreach capabilities.

15. BuzzStream


BuzzStream is a digital tool that simplifies the outreach process essential for link building and PR. It allows users to manage relationships efficiently, conduct personalized outreach, and track campaign progress. With functionalities that support finding contact information, managing email sequences, and analyzing campaign effectiveness, BuzzStream is pivotal for teams aiming to build and nurture relationships at scale. 


Pricing starts at $24 per month for the starter plan, making it a viable option for small businesses. More robust features are available in higher tiers tailored to larger organizations.

16. BuzzSumo


BuzzSumo is a powerful tool for content marketers who must understand what content performs best in any niche. Its capabilities extend to link building by identifying who has shared or linked to top-performing content, thus providing opportunities for networking and outreach. BuzzSumo is particularly useful for strategizing content-driven link acquisition. 


Plans start at $199 monthly, with more advanced analytics and historical data available in higher tiers.

17. HARO (Help A Reporter Out)


HARO provides a unique link-building approach by connecting journalists with experts in various fields. Users can gain authoritative backlinks from reputable news sites and other publications by responding to media queries. HARO is available in both free and paid subscriptions, with the latter offering more features and greater visibility to queries. 00


Plans start at $19 per month, making it accessible for businesses of all sizes looking to increase their media exposure and build credibility through high-quality links.

18. Respona


Respona combines the functionality of an automated outreach platform with the precision of a search engine to find opportunities for backlinks, PR, and content promotion. The tool is designed to help users identify and contact the most relevant figures in their industry, providing an all-in-one solution for campaign management from planning to analysis. 


Pricing starts at $399 per month, which is ideal for businesses prioritizing efficiency and effectiveness in their outreach strategies.

19. Mailshake


Mailshake is a tool designed for cold email outreach that helps users automate and personalize their email campaigns. Ideal for link building, influencer outreach, and lead generation, Mailshake also integrates with various CRM systems to streamline the workflow. Features include email scheduling, follow-up automation, and performance tracking to optimize campaigns.


Pricing begins at $29 per user per month, targeting businesses serious about their email marketing strategies.

20. Snov.io


Snov.io offers a range of tools geared towards cold outreach, including email finding, email tracking, and automated email sequences. This platform is handy for businesses that rely heavily on email for lead generation and link outreach. 


Its pricing starts at $39 per month, making it suitable for startups and medium-sized businesses looking to streamline their outreach efforts.

21. Hunter.io


Hunter is a specialized tool designed to help users quickly find and verify professional email addresses, facilitating the initial contact necessary for link building and networking. Its simple interface and powerful capabilities, including domain search (which lists all the email addresses associated with a domain) and email verification, make it a favorite among marketers for outreach efforts. 


Hunter offers a free tier that allows for 25 searches per month. Paid plans start at $49 per month and scale up based on search needs and team sizes.

Link Discovery and Broken Link Building Tools

22. Broken Link Checker


Broken Link Checker is a straightforward tool designed to help maintain the health of your website by identifying and fixing broken links. This enhances user experience and supports SEO efforts by ensuring that all links on a site are active and lead to relevant pages. It’s particularly valuable for large sites where manually checking each link would be impractical. 


Broken Link Checker is a free website plugin, making it an essential, cost-effective tool for ongoing website maintenance.

23. Check My Links


Check My Links is a browser extension that crawls through your webpage and looks for broken links. It’s a handy tool for web developers, content managers, and SEO professionals who must ensure that their links are up-to-date and functioning correctly, which is crucial for maintaining site health and user experience. 


This tool is available as a free Chrome add-on, offering an immediate and cost-effective solution for link verification.

24. ScrapeBox


ScrapeBox is often called the “Swiss army knife of SEO” due to its multifunctionality. It supports link checking, keyword research, and mass link building. This tool is particularly noted for its ability to quickly scrape data from various sources, which can be helpful in efficiently building a wide range of links. 


Pricing is a one-time fee of $97, making it an affordable, one-stop solution for power users.

Monitoring and Alerts

25. Google Alerts


Google Alerts is a free tool that allows users to monitor the web for new content about specific topics. By setting up alerts for various keywords, users can stay informed about recent developments, mentions, and opportunities for link building. 


This tool is essential for keeping an eye on industry trends and potential content outreach opportunities without cost.

Specific Backlink Analysis Tools

26. Disavow Tool


The Disavow Tool is a feature provided by Google to help webmasters prevent links from low-quality sites from impacting their ranking. This tool is crucial for those who want to clean up their backlink profile, particularly after being negatively affected by spammy links. 

You can learn more about managing toxic links and using tools like the Disavow Tool effectively in our guide on The Impact of Toxic Links on Your Website’s SEO and How to Fix It.


It’s available for free via Google Search Console, but it should be used with caution as improper use can harm your site’s performance.

27. Link Prospector


Link Prospector is a tool by Citation Labs designed to help marketers discover valuable link-building opportunities. It automates identifying sites that are likely to link based on keyword inputs and helps generate ideas for outreach. This tool saves time and helps refine link-building strategies by filtering potential linking sites based on relevancy and quality. 


Subscription plans start at $47 monthly for businesses and agencies looking to scale their outreach efforts.

Our Top Picks for Advanced Backlink Analysis Tools

Reliqus Consulting understands the importance of leveraging the right tools for effective backlink analysis. Based on our experience, we recommend Ahrefs, SEMrush, and Moz Link Explorer as top choices for their comprehensive features, accuracy, and reliability in enhancing SEO strategies. These tools not only provide deep insights into your backlink profile but also empower you to make informed decisions that drive sustainable growth and visibility for your website.


Take advantage of these top backlink analysis tools to strengthen your SEO strategy and achieve your online goals. Whether you’re looking to increase website traffic, improve search engine rankings, or enhance brand visibility, combining these tools with Reliqus Consulting’s expertise can provide a comprehensive solution tailored to your needs.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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