20 Best Local SEO Tools to Get More Customers in 2024

Reliqus Marketing

19 June 2024

SEO Tools
By Priti Gupta
Marketing Director

In today’s digital age, being visible online isn’t just an advantage—it’s a necessity. For small businesses and local enterprises, this truth hits even harder. If you’re running a local business, you know the struggle: competing against countless others for the top spot in local search results. The challenge is real, and the stakes are high. Without visibility, even the best local gems remain hidden treasures.

This is where Local SEO Tools step in, transforming challenges into opportunities. These tools are not just about getting your business onto the first page of search results—they are about connecting your business to your community more effectively than ever before.

So, if you’re looking to draw more foot traffic, increase local engagement, and drive your sales, staying updated with the best local SEO tools of 2024 is not just important—it’s essential. Stick with us as we dive into the best tools that are tailored to elevate your local business this year and beyond.

Top Local SEO Tools Recommended By Reliqus Consulting

As we dive into the specifics, let’s explore the top local SEO tools that are designed to enhance your online visibility and connect you directly with your local audience. They ensure that when someone searches for the best pizza place, the coziest coffee shop, or the most reliable plumber in town, your business stands out.

Best SEO Tools for Managing Local Listings

Reliqus Consulting knows that managing local business listings is crucial for maintaining a strong online presence and ensuring that customers can easily find your business. Here are some of the best tools for managing local business listings:

1. Google My Business (GMB)

Google My Business (GMB)

Google My Business (GMB) is not just a tool, it’s a game-changer. It empowers business owners to take control of their online presence on Google, making their business shine. This free and user-friendly platform allows businesses to create and verify their profiles in a snap, giving them a competitive edge in a matter of hours.

Features:

  • Business Profile Customization: Update your business hours, location, and services to ensure that potential customers get accurate and timely information.
  • Customer Interaction: Respond to reviews, answer questions, and post updates or special offers directly on your profile to engage with your community.
  • Insights and Analytics: GMB provides valuable data on how customers search for your business, including information on calls, direction requests, and website visits generated from your listing.

Price:

Google My Business is a free tool. There are no hidden charges for maintaining a business profile, making it an accessible and essential tool for any local business. It’s a reassuring option for enhancing your SEO efforts without a significant financial investment.

For the ultimate advantage, consider the specialized Google My Business Local SEO services offered exclusively by Reliqus Consulting. Our experts will manage your GMB profile, boosting your visibility and interaction with local customers, and ensuring your local SEO is optimized for the best possible results. 

2. Moz Local

Moz Local

Moz Local is a highly effective tool that helps businesses manage their online listings across multiple platforms, including Google, Bing, Apple Maps, Facebook, and more. 

It’s designed to help businesses ensure their NAP (Name, Address, Phone Number) information is accurate and consistent across the web, which is crucial for local SEO.

Features:

  • Listing Management: Manage your business listings across multiple platforms, including Google My Business, Yelp, and Facebook.
  • Review Management: Respond to reviews and manage your business’s online reputation.
  • Analytics: Track analytics and insights about your business’s online presence.

Price:

  • LITE Plan: $ 14/mo
  • PREFERRED Plan: $20/mo
  • ELITE Plan: $33/mo

Moz Local is a paid tool, but its features and benefits make it a worthwhile investment for businesses looking to improve their local search visibility. 

3. Yext

Yext

Yext is a powerful local search management platform that helps businesses take control of their online presence and drive more customers to their locations. It’s designed to help businesses manage their listings, reviews, and other key information across a wide range of online directories and platforms.

Features:

  • Listing Management: Yext allows businesses to manage their listings across hundreds of online directories and platforms, ensuring consistent and accurate information.
  • Review Management: The tool makes it easy for businesses to monitor and respond to reviews across multiple platforms, helping to build their online reputation.
  • Knowledge Management: Yext helps businesses create and manage their knowledge graph, which is the structured data that powers their listings and other online content.
  • Analytics: The tool provides detailed analytics on how customers are finding and engaging with a business’s listings, helping to optimize their local search strategy.
  • Integrations: Yext integrates with a wide range of other tools and platforms, making it easy to incorporate local search into a business’s overall digital marketing strategy.

Price:

Yext operates on a quote-based pricing model, meaning the cost can vary based on the specific needs and scale of your business. Interested companies need to contact Yext directly for a customized pricing plan.

4. Whitespark Local Citation Finder

Whitespark Local Citation Finder

Whitespark is a local SEO software and services company that offers a range of tools and solutions to help businesses improve their local search visibility. Their flagship product is the Whitespark Local Citation Finder, which helps businesses identify and build high-quality citations across the web.

Features:

  • Citation Finder: Whitespark’s Local Citation Finder helps businesses identify high-quality citation opportunities across hundreds of online directories and platforms.
  • Citation Building: The tool makes it easy for businesses to build citations and ensure consistent NAP (Name, Address, Phone Number) information across the web.
  • Review Management: Whitespark helps businesses monitor and respond to reviews across multiple platforms, helping to build their online reputation.
  • Local SEO Services: In addition to its software tools, Whitespark offers a range of local SEO services, including citation building, review management, and local SEO audits.

Price:

Local Platform: Only $1 per month per location

Local Rank Tracker: Plans start at $20 per month

Local Citation Finder: Plans starting at $39/per month

Reputation Builder: Plans starting at $79 per month

Whitespark’s pricing structure varies depending on the specific tools and services you choose to utilize. While their pricing is higher than some other tools on this list, their focus on citation building and local SEO services make them a valuable investment for businesses serious about dominating their local market. 

Free Tools:

In addition to their paid tools, Whitespark also offers a range of free tools to help businesses improve their local search visibility:

  • Review Checker: This tool allows businesses to check their review count and average rating across multiple platforms, including Google, Facebook, and Yelp.
  • Google Review Link Generator: This tool generates a direct link that customers can use to leave a review for a business on Google, making it easier to generate more reviews.

5. SEMrush Local

Semrush Local SEO Tool

SEMrush is widely recognized for its powerful suite of SEO tools, and its features for local SEO are particularly beneficial for businesses aiming to dominate local search rankings. While it’s a broader digital marketing toolkit, SEMrush includes specific functionalities that help businesses tailor their strategies to local audiences.

Features:

  • Local SEO Audit: SEMrush Local provides a detailed audit of a business’s local SEO performance, highlighting areas for improvement.
  • Rank Tracking: The tool tracks a business’s local search rankings across multiple platforms, including Google, Bing, and more.
  • Citation Building: SEMrush Local helps businesses build high-quality citations across the web, improving their local search visibility.
  • Review Management: The tool makes it easy for businesses to monitor and respond to reviews across multiple platforms.
  • Competitor Analysis: SEMrush Local allows businesses to compare their local search performance to their competitors, helping them identify areas for improvement.

Price:

SEMrush offers a variety of pricing tiers, starting with the Pro plan at $20 per month, which includes access to local SEO features. This makes it a more premium option, suited for businesses that are looking to invest heavily in comprehensive digital marketing strategies that include but are not limited to local SEO.

6. Synup

Synup

Synup is a dynamic local SEO tool designed to help businesses take control of their online presence and drive more customers to their locations. It’s designed to help businesses manage their listings, reviews, and other key information across a wide range of online directories and platforms.

Features:

  • Listing Management: Synup allows businesses to manage their listings across hundreds of online directories and platforms, ensuring consistent and accurate information.
  • Review Management: The tool makes it easy for businesses to monitor and respond to reviews across multiple platforms, helping to build their online reputation.
  • Insights: Synup provides detailed insights on how customers are finding and engaging with a business’s listings, helping to optimize their local search strategy.
  • Reporting: The tool offers comprehensive reporting on a business’s local search performance, including rankings, citations, and reviews.
  • Integrations: Synup integrates with a wide range of other tools and platforms, making it easy to incorporate local search into a business’s overall digital marketing strategy.

Price:

Basic Plan: $14.99/month

Standard Plan: $34.99/month

Premium Plan: $89.99/month

Synup offers a range of pricing plans to suit different business needs and budgets. Their focus on listing management, review management, and insights makes them a valuable tool for businesses looking to improve their local search visibility and attract more customers. 

7. Rank Ranger

Local-SEO-Rank-Tracking-Rank-Ranger

Rank Ranger is a versatile SEO and marketing platform that offers specialized tools for enhancing local SEO strategies. It’s designed to provide businesses with a comprehensive view of their local search performance and help them make data-driven decisions to improve their online visibility.

Features:

  • Local Rank Tracking: Rank Ranger tracks a business’s local search rankings across multiple platforms, including Google, Bing, and more.
  • Keyword Tracking: The tool allows businesses to track specific keywords and phrases to see how they’re performing in local search results.
  • Citation Tracking: Rank Ranger helps businesses track their citations across the web, ensuring that their NAP (Name, Address, Phone Number) information is consistent and accurate.
  • Review Tracking: The tool makes it easy for businesses to monitor and respond to reviews across multiple platforms, helping to build their online reputation.
  • Reporting: Rank Ranger provides detailed reporting on a business’s local search performance, including rankings, citations, and reviews.

Price:

To learn more about the pricing of Rank Ranger, please get in touch with them directly. They offer customized pricing plans based on the specific needs of each business.

8. Georanker

GeoRanker

Georanker is a local SEO tool that helps businesses optimize their online presence and improve their local search visibility. It’s designed to help businesses rank higher in local search results and attract more customers to their locations.

Key Features of Georanker:

  • Local SEO Audit: Georanker provides a detailed audit of a business’s local SEO performance, highlighting areas for improvement.
  • Rank Tracking: The tool tracks a business’s local search rankings across multiple platforms, including Google, Bing, and more.
  • Keyword Research: Georanker helps businesses identify the most relevant keywords for their local SEO strategy.
  • Citation Building: The tool helps businesses build high-quality citations across the web, improving their local search visibility.
  • Review Management: Georanker makes it easy for businesses to monitor and respond to reviews across multiple platforms.

Pricing:

  • Basic Plan: $29/month
  • Pro Plan: $49/month
  • Enterprise Plan: Custom pricing

Georanker offers a range of pricing plans to suit different business needs and budgets. Their focus on local SEO audit, rank tracking, and citation building makes them a valuable tool for businesses looking to improve their local search visibility and attract more customers.

Best Local SEO Tools for Review Management and Ratings

Reviews and ratings play a crucial role in local SEO, as they significantly influence customer decisions and search engine rankings. Effective review management involves monitoring, responding to, and generating reviews across various platforms. 

Here are some of the best tools for managing reviews and ratings:

9. Free Review Monitoring

Free Review Monitoring

Free Review Monitoring is a free tool that helps businesses track their online reviews across multiple platforms. It provides immediate notifications for new reviews and allows for direct responses.

Price:

Free Review Monitoring is a free tool with no subscription fees.

10. BrightLocal

BrightLocal-All-in-One-Local-SEO-Citations

BrightLocal is a comprehensive local SEO tool that includes a robust review management module. It helps businesses track and manage their online reviews across multiple platforms, including Google My Business, Yelp, and Facebook.

Key Features:

  • Review Tracking: Monitor reviews across multiple platforms in one place.
  • Review Alerts: Receive immediate notifications for new reviews.
  • Review Response: Respond to reviews directly from the platform.
  • Review Analytics: Analyze review trends and sentiment.

Price:

BrightLocal offers several pricing plans to cater to different business needs and budgets. The most basic plan starts at about $39 per month, which includes comprehensive reporting and local SEO tools. This makes it a cost-effective choice for small businesses looking to enhance their local search visibility without breaking the bank.

11. Podium

Podium

Podium is a review management platform designed to help businesses improve their online reputation. It streamlines the review collection process and provides tools for responding to reviews and managing customer feedback.

Key Features:

  • Review Collection: Send review requests to customers via SMS or email.
  • Review Response: Respond to reviews directly from the platform.
  • Review Analytics: Analyze review trends and sentiment.
  • Customer Feedback: Collect and manage customer feedback.

Price:

Podium offers a variety of plans, including the Essentials plan for $399/month and the Pro plan for $599/month.

12. BirdEye

Birdeye

BirdEye is a comprehensive review management platform that helps businesses manage their online reputation. It includes tools for review collection, response, and analytics, as well as customer feedback management.

Key Features:

  • Review Collection: Send review requests to customers via SMS or email.
  • Review Response: Respond to reviews directly from the platform.
  • Review Analytics: Analyze review trends and sentiment.
  • Customer Feedback: Collect and manage customer feedback.

Price:

To learn more about BirdEye’s pricing, please get in touch with them directly. They offer customized pricing plans based on the specific needs of each business.

If you find purchasing local seo tools too costly, or if the free options don’t meet all your needs, consider the comprehensive local SEO services offered by Reliqus Consulting. With our expertise, we can handle all aspects of your local SEO, including review management, at a cost-effective rate.

Top SEO Chrome Extensions for Local Businesses

Local businesses can significantly benefit from using SEO Chrome extensions to enhance their online presence and improve their search engine rankings. 

Here are three essential extensions for local businesses:

13. GMB Everywhere

GMB-Everywhere-GBP-Audit-for-Local-SEO

GMB Everywhere is a powerful Chrome extension designed for local SEO. It allows you to monitor and analyze your Google My Business (GMB) profile and categories, helping you rank better in local search results.

Features:

  • GMB Profile Management: Manage your GMB profile and categories directly from the extension.
  • Competitor Analysis: Analyze your competitors’ GMB profiles and categories to identify opportunities for improvement.
  • Local SEO Insights: Get valuable insights into local SEO best practices and optimize your profile accordingly.

Price:

GMB Everywhere offers both free and paid versions. The free version provides basic features, while the paid version offers advanced features and support.

14. PlePer Local SEO Tools

PlePer-Local-SEO-Tools

PlePer Local SEO Tools is a comprehensive Chrome extension that provides a collection of tools and shortcuts for local SEO. It offers detailed information for every Google My Business listing, helping you optimize your profile and improve your local search rankings.

Features:

  • GMB Listing Analysis: Analyze your GMB listing and identify areas for improvement.
  • Local SEO Audits: Conduct thorough audits of your local SEO strategy and identify opportunities for growth.
  • Competitor Research: Research your competitors’ local SEO strategies and stay ahead of the competition.

Price:

PlePer Local SEO Tools offers both free and paid versions. The free version provides basic features, while the paid version offers advanced features and support.

15. GMB Crush

GMB-Crush-GBP-GMB-AI-Audit-Optimization

GMB Crush is a powerful Chrome extension designed to help local businesses optimize their Google My Business profiles and improve their local search rankings. It provides a range of features and tools to help you manage your GMB profile and stay ahead of the competition.

Features:

  • GMB Profile Optimization: Optimize your GMB profile with the right keywords and categories.
  • Competitor Analysis: Analyze your competitors’ GMB profiles and identify opportunities for improvement.
  • Local SEO Insights: Get valuable insights into local SEO best practices and optimize your profile accordingly.

Price:

GMB Crush offers both free and paid versions. The free version provides basic features, while the paid version offers advanced features and support.

16. Growthbar 

GrowthBar

Growthbar is a powerful Chrome extension that helps businesses optimize their local SEO and improve their online visibility. It’s designed to provide real-time insights and data to help businesses make informed decisions about their local search strategy.

Key Features of Growthbar:

  • Local SEO Insights: Growthbar provides real-time insights into a business’s local SEO performance, including rankings, citations, and reviews.
  • Keyword Research: The tool helps businesses identify relevant keywords and phrases to improve their local search visibility.
  • Competitor Analysis: Growthbar allows businesses to analyze their competitors’ local SEO strategies and identify areas for improvement.
  • Review Monitoring: The tool makes it easy for businesses to monitor and respond to reviews across multiple platforms.

Pricing:

Growthbar is a free Chrome extension. It is an excellent choice for businesses looking to improve their local SEO without breaking the bank.

17. GMBspy

GMBspy

GMBspy is an extension that helps you track and analyze your Google My Business listing and your competitors’ listings.

Features:

  • GMB Tracking: Track your Google My Business listing and your competitors’ listings.
  • Local SEO Insights: Get insights on how to improve your local SEO efforts.
  • Competitor Analysis: Analyze your competitors’ local SEO strategies.

Price:

Free/Paid

These extensions can help local businesses improve their online presence and visibility by providing insights on how to optimize their Google My Business listings and analyze their competitors’ strategies.

SEO Tools for Local Keyword Research

Effective keyword research is essential for any successful SEO strategy. It helps you identify the right keywords to target, understand your audience’s search intent, and create content that ranks well in search engines. 

Here are some of the best tools for conducting keyword research:

18. Google Keyword Planner

Semrush Google Keyword-Planner

Google Keyword Planner is a free keyword research tool that Google provides. It is designed for advertisers, but it can also be used for organic keyword research.

Key Features:

  • Keyword Ideas: Generates keyword ideas based on a seed keyword or website.
  • Search Volume: Provides average monthly search volume for keywords.
  • Keyword Forecasts: Estimates the potential impact of keywords on your advertising campaigns.

Price:

Google Keyword Planner is free to use, but you need to have a Google Ads account to access it.

19. SEMrush

Semrush

SEMrush is a comprehensive SEO tool that offers a suite of keyword research tools. It has a large database of over 20 billion keywords across 142 countries and provides detailed keyword metrics and analysis.

Key Features:

  • Keyword Magic Tool: Generates thousands of keyword ideas from a single seed keyword.
  • Keyword Overview: Provides a detailed overview of any keyword, including search volume, keyword difficulty, and SERP analysis.
  • Keyword Gap: Compares your keyword profile against your competitors to find new keyword opportunities.

Price:

SEMrush offers a variety of plans, including the Pro plan for $119.95/month and the Guru plan for $229.95/month. A free trial is available with limited features.

20. Ahrefs

Ahrefs Keyword-Generator-Tool

Ahrefs is another popular SEO tool that offers powerful keyword research capabilities. It has a large database of over 6 billion keywords and provides detailed keyword metrics and analysis.

Key Features:

  • Keywords Explorer: Generates keyword ideas and provides detailed metrics like search volume, keyword difficulty, and SERP features.
  • Content Gap: Compares your keyword profile against your competitors to find new keyword opportunities.
  • Keyword Difficulty: Estimates how difficult it is to rank for a particular keyword.

Price:

Ahrefs offers a variety of plans, including the Lite plan for $99/month and the Standard plan for $199/month. A free trial is available with limited features.

Conclusion

In conclusion, leveraging the right local SEO tools is crucial for any local business aiming to improve its online presence. At Reliqus Consulting, we specialize in helping businesses like yours navigate the complex landscape of SEO tools, ensuring that you choose the best options to grow and succeed in 2024. For more insights and personalized guidance, visitour website or contact our team directly.

Priti Gupta

Marketing Director at Reliqus

She has worked on 100+ Digital Marketing projects, including a wide array of Content writing, SEO, Copywriting, Social media & Paid ads.

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