Cyber Forensics Case Study

How Reliqus helped Cyber Forensics to increase organic traffic by 80 times through SEO

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About The Client

Cyber Forensics is a leading provider of cyber forensics services. They have a team of highly trained and experienced professionals who specialize in helping organizations identify, investigate, and mitigate cyber threats. They use state-of-the-art technology and techniques to gather and analyze digital evidence, and their team is skilled at working with clients to understand their unique needs and challenges.

Their goal is to help our clients stay safe, secure, and compliant in an increasingly complex and rapidly evolving digital landscape.

Project Overview

Cyber Forensics helps organizations identify, investigate, and mitigate cyber threats. They want to increase their presence throughout the USA. As Cyber-forensics required a better strategy to increase its presence, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase its presence.

Before contacting Reliqus Consulting, it was not getting any upto mark leads and was getting only 54 monthly clicks. Cyber forensics required a better strategy to increase their services. So, Our team analyse the whole requirement and made a proper plan to increase leads.

Organic User: After optimizing search intent keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimising Website for mobile.

Organic clicks crossed the 4.39k Clicks mark, which is 80X of the previous clicks.

Strategy & Implementation

Here are some strategies that helped the Cyber Forensics business to grow and reach your targeted customers:

1. On-Page:

The Cyber-forensics website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

1. Optimized Duplicate and Missing H1, H2
2. Optimized Meta Title and Meta Description according to search intent.
3. Optimized Images (Resize)
4. Optimized Duplicate Content
5. Increased website loading speed
6. Optimized landing pages
7. Implemented Schema 
8. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 80X from 54 to 4.39k.
-Impressions increased from 1.48k to 283k.

We focused more on quality than quantity clicks and these 4.39k clicks generated quality leads for Cyber Forensics, which it was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 2.7s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. We Outreached to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a Directory Submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

Outcome

Our well-prepared strategy worked and we achieved what our Cyber Forensics clients wanted from us. He started getting sales and users who are looking for cyber-forensic services.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on Cyber-Forensics, only 54 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent.

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

SEMRush Report

Before

After

Traffic Costs increased from $445 to & $950 within a year and these keywords were showing positive effects on the website.

Before

After