HomeSchool.ie Case Study

Homeschool.ie online teaching platform has connected over 20,000 students with some of the best teachers in the country, from the comfort and safety of home.

Wants To Increase Your Sales & Traffic?

About The Client

Established in 2015, Homeschool.ie is Ireland’s leading provider of online grinds at the Primary and Secondary levels.

Homeschool.ie online teaching platform has connected over 20,000 students with some of the best teachers in the country, from the comfort and safety of home.

Founded by secondary school teacher Paul Kelly, homeschool’s original aim was to provide tuition to students who were frequently absent from school due to illness.

The platform quickly expanded however to become an essential study aid for any student completing their Junior and Leaving Certificate examinations.

From Homeschool.ie studio in Dublin, they have brought together some of the most innovative teachers to deliver the Primary, Junior, and Leaving Certificate curriculum to students right across Ireland and beyond. Homeschool.ie teaching staff is all practicing Primary and Secondary school teachers in schools throughout Ireland.

Project Overview

Homeschool.ie online teaching platform has connected over 20,000 students with some of the best teachers in the country, from the comfort and safety of home. Before contacting Reliqus Consulting, it was not getting any upto mark leads even after getting 13k monthly clicks. Homeschool.ie required a better strategy to rank higher than their competitors and generate sales.

So, Our team analyse the whole requirement and made a proper plan to increase leads.

Also, the client has special demand that he wants to set up e-commerce tracking for Homeschool.ie. As we have proficiency in setting up e-commerce tracking, through Google Tag Manager (GTM) we set up all tracking and sales started appearing in google analytics 4 accurately.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Website for mobile.

Organic clicks crossed the 34.1k Clicks mark.

Strategy & Implementation

Here are some strategies that helped Homeschool.ie business to grow and reach your targeted customers:

1. On-Page:

The Homeschool.ie website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

Optimized Duplicate and Missing H1, H2

1. Optimized Meta Title and Meta Description according to search intent.
2. Optimized Images (Resize)
3. Optimized Duplicate Content
4. Increased website loading speed
5. Optimized landing pages
6. Implemented Schema 
7. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 3X from 13k to 34.1k.
-Impressions increased from 231k to 792k.

We focused more on quality than quantity clicks and these 34.1k clicks generated quality leads for Homeschool.ie, which he was not getting.

Google Analytics Report:

-Total Users increased from 17,080 to 55,492 a jump of 224.89%.
-New Users increased from 16,346 to 54,846 a jump of 235.53%.
-Bounce rate improved to 84.42%.

Website Loading Speed:

Website loading speed improved and it takes only 4.4s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

– GMB Image Posting

Outcome

Our well-prepared strategy worked and we achieved what our Homeschool.ie clients wanted from us. He started getting admissions and users who are looking for the online grinds school where Homeschhol.ie is providing services.

Keyword Improvement Reports

Organic Keyword Report:

The biggest problem was competing with the highly competitive keywords like online school Ireland, homeschooling Ireland, online secondary school Ireland, etc. and the rest of the keywords were ranking out of 50.

After optimization and proper keyword research, we optimized content There are a total of 38 keywords in the Top 10 currently ranking in Ireland Location.

Certain keywords like ‘online school Ireland’ ranked in the People Also Ask Section, which is of great importance.

1. Online School Ireland

2. Online Schooling

 3. Irish Grinds Online