MGP Painting Case Study

MGP Painting is a full-service, licensed, and insured painting contractor based in Rockland, Westchester, and Orange Counties and the surrounding Hudson Valley area of New York, as well as Bergen County in New Jersey.

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About The Client

MGP Painting is a full-service, licensed, and insured painting contractor based in Rockland, Westchester, and Orange Counties and the surrounding Hudson Valley area of New York, as well as Bergen County in New Jersey.

MGP Painting earned a reputation as one of the premier residential and commercial contractors in the community by consistently providing homeowners and businesses with first-rate interior and exterior painting services. Hiring MGP means not worrying about a thing.

MGP Painting’s goal is to exceed homeowner expectations with the varied and extensive range of home improvement solutions we offer.

Project Overview

MGP Painting is a full-service, authorized, and insured painting contractor with offices in Bergen County, New Jersey; Rockland, Westchester, and Orange Counties; and the surrounding region of the Hudson Valley in New York.

Before contacting Reliqus Consulting, it was not getting any upto mark leads and was getting only 155 monthly clicks. MGP Painting required a better strategy to rank higher than its competitors and generate sales. So, Our team analyse the whole requirement and made a proper plan to increase leads.

As MGP Painting was made through custom PHP, It was very difficult to implement technical changes but as we have a well-experienced team of developers as well we handle the website very well which other agencies couldn’t.

Also, MGP Painting has multiple landing pages for which the client wants ranking.

1. Housepaintingrocklandcounty.com
2. Housepaintingwestchester.com

Also, MGP Painting has multiple location pages.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.

Organic clicks crossed the 1.14k Clicks mark.

Strategy & Implementation

Here are some strategies that helped MGP Painting business to grow and reach their targeted customers:

1. On-Page:

The MGP Painting website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Team analyzed the website made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

Optimized Duplicate and Missing H1, H2

1. Optimized Meta Title and Meta Description according to search intent.
2. Optimized Images (Resize)
3. Optimized Duplicate Content
4. Increased website loading speed
5. Optimized landing pages
6. Implemented Schema 
7. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

Total Clicks increased by almost 8X from 155 to 1.14k.
-Impressions increased from 108k to 599k.

We focused more on quality than quantity clicks and these 1.14k clicks generated quality leads for MGP Painting, which he was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 2.6s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

– GMB Image Posting

Outcome

Our well-prepared strategy worked and we achieved what our MGP Painting clients wanted from us. He started getting sales and users who are looking for the best painting services in the location where MGP Painting is providing services.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on MGP Painting, only 227 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent.

We did proper keyword research using tools like Ahrefs and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

Before:

After:

Local Ranking Reports

Local Visibility

Local SERPs describe the results that show up for a local-based query based on where the customer is.

What did We do?

• Claim and optimize your GMB listing. GMB or Google My Business is essentially the most critical part of your local SEO strategy.
• Optimization for mobile.
• Collected plenty of customer reviews.
• Focused on local link building.
• Ensured the NAP/citation consistency.
• Worked on social listening through social media, Image Sharing on GMB, and other social sharing platforms.
• Build Listing on Painting Directories, Profile Creation.

Outcome

After doing optimization and local activities website started ranking locally in 3 pack list of Google Maps and started appearing in the first position on keywords.