Keeping your website up to date and getting the first-page preference on Google search results is not as easy as it looks. Keeping the content fresh and interesting, finding the best keyword, writing amazing content, and balancing the website overall is a hassle. Ranking your website up isn’t easy and we know that.
If you are looking for an affordable yet effective Search Engine Optimisation strategy to boost your web content to rank higher in search results, on-page SEO will help you achieve that.
On-page SEO refers to the practice that will help your website to rank up on the search engines. The on-page SEO process encompasses SEO writing, meta tag optimization, keyword research, and more. This is different from off-page SEO, which focuses on things done outside of your website such as link building. On-page SEO focuses on the things done inside, like the quality of content and the looks of the website that will engage the readers.
In this blog, we are going to discuss 10 useful tips for on-page SEO that you can optimize to rank better on Google.
1. Picking Good Keywords-
The ability to pick good keywords for your content plays a vital role in ranking up and driving traffic to your website. You should always remember to use those keyboards that are relatively simple and still get a decent amount of traffic.
2. Writing Amazing Content-
What do we mean by amazing content?
The content is truly amazing when it covers a topic in-depth and provides proper information to the readers and answers all their queries. Writing such a long blog post takes a lot of effort, time, and research but when it engages the reader it will be all worth it.
Try to make your blog long at least consisting of 2,000 words, this will help you rank better plus Google wants to show its users the most complete and accurate information possible. That is why the only way for your website to do this is by covering a topic in as much depth as you can.
When you start to create content for your website never forget that structure matters. The structure of your content will help your readers to understand the topics step by step. Be sure to use the appropriate header tags to display a consistent information hierarchy – H1, H2, H3, etc. H1 should always be your title followed by H2, the main descriptive title of the page which includes the primary keyword.
4. Optimization Meta Title and Meta Description –
Positioning your meta title and meta description correctly is crucial to ranking higher on Google. Your page’s title should be concise, descriptive enough, and have rich keywords. Always try to include your keyword towards the start of the title, that will help the reader to understand what the content is about.
The description should contain a good overview of the topic you are covering, conveying the general idea of your post but leaving some suspense at the end so that readers get curious to know more.
5. Making Posts Exciting with Images, Videos, and Audio-
By adding images, videos, and audio to your website you will increase more readers and time-on-site, this will do wonders for your website. Not everyone gets the information by reading so adding such extra elements to your website will turn out to be fruitful.
This will also increase the dwell time, where readers get engaged with your content. Having a dwell time of 2 minutes or more is considered a good SEO signal but if the reader returns from your in less than 1 minute that proves to have a poor dwell time.
6. SEO Friendly URL-
Every website has a unique URL that can be utilized for on-page SEO.
We should always make sure that each URL includes keywords that are relevant to the topic of the page. The best way to do this is by changing the slug of the page and adding new keywords.
7. Internal Linking-
Internal linking is one of the most important parts of on-page SEO. It is to create a link that takes a reader to another page or blog post of your website. If the reader wants to know more about a particular topic this will guide them. Utilizing internal linking in every post or page is effective for you and your readers.
8. Page Load Speed-
The page load speed is a factor that can affect the site’s ranking in Google’s search engine.
The page load time could be decreased by shrinking or compressing images, decreasing the number of plugins and scripts, optimizing web fonts, and redesigning the layout to decrease the size of each element.
Users don’t have patience for slow-loading pages; they will leave within a few seconds if they are frustrated.
Mobile-first, also known as mobile-friendly, is a principle of responsive web design publications. Mobile-first means building websites by first considering the mobile device form factor and then “refining” for other devices.
So for a business, it’s about designing their site to work well on mobile-first.
Content should be at the center of any branding strategy and mobile-first content is an integral part of that strategy. For instance, Google’s search engine pushes mobile-friendly content in its search engine results pages (SERPs) so that it can show users the most relevant information based on their context.
10. Updating Your Content:
Lastly, you should update your content frequently so that the readers get updated on how you are adapting to the changing scenario.
Make sure that you update your content with fresh new information and visuals or videos that are going to be engaging for readers. You can also add new content, improve old content and optimize it for a better search engine results. But updating your content should be a sustainable process and not an occasional event.
Search engines love fresh, high-quality, updated web pages because they are more relevant for their users than stale web pages.