SEO is one of the most common acronyms used in digital marketing which stands for Search Engine Optimisation. SEO refers to the practice of search engine marketing that helps you improve search engine rankings.
The SEO industry is filled with people who use short words and phrases to represent important slangs that are common among search engine experts.
If you are new to SEO and you are not familiar with SEO abbreviations and acronyms, you may face communication barriers.
Similar to our previous Social media marketing acronyms blog. In this blog, we are going to see some common SEO abbreviations and acronyms, so that next time you don’t feel left out when experts use such SEO slang.
1. On-Page SEO:
On-page SEO is the process of optimizing pages on your website to improve user experience and better rankings.2. Off-Page SEO:
Off-page SEO also known as Off-site SEO refers to the activities that you do outside of your website to raise rankings within Search Engine Results Pages(SERPs).3. Black Hat SEO:
Black hat SEO. It means doing something against the search engine guidelines to gain higher rankings.4. Backlink:
Backlink. It refers to a link that is created to help the users go from one website to another just with one click.5. GAP:
Google Advertising Professional, refers to professional accreditation that Google offers who demonstrate proficiency in aspects of Google Ads.6. HTML:
Hypertext Markup Language. It is the code that is used to structure a website and its content.7. H1:
Heading level 1 HTML markup. It refers to the one that comes first and shows the search engines what the content is about.8. H2:
Heading level 2 HTML markup. It is the first subheading that comes after your main heading. The H1 tag and H2 tag appear larger than the rest of the text.9. H3:
Heading level 3 HTML markup refers to the practice of sub categorizing or breaking up the content to make it easily scannable.10. H4:
Heading level 4 HTML markup is considered to be a small repeating subheader for a web page.11. H5:
Heading level 5 HTML markup is the level 5 headings in an HTML document. It is commonly referred to as the <h5> element.12. H6:
Heading level 6 HTML markup.
Hypertext Reference. It is an attribute that contains two parts namely the URL of the actual link and clickable text on the screen also known as anchor text.14. IBL:
Inbound links refer to the links from another website that links back to your site. This process helps you to get recognized by Google indicating that your website has quality content.15. LB:
Referring Domain also known as linking domain is the process of another website directing visitors to your website.17. SaaS:
Software as a service refers to delivering applications over the internet as a service.18. 404:
Error Status Code(Resource Not Found) is an HTTP code indicating that the server cannot be found. Broken or dead links lead to a 404 page.19. PR:
Page Rank. It is an algorithm that is used by the Google search engine to measure the authority of a web page.20. HTTP:
Hypertext Transfer Protocol is a fundamental protocol used on the internet to exchange files on the World Wide Web.These are the common SEO abbreviations and acronyms that will help you get started.
As you go deeper into your SEO career you will find more Search Engine Optimisation slang, keep learning so that you can communicate easily with other marketers as an SEO specialist.