The Furniture Park Case Study

The Furniture Park’s showroom located in Kirti Nagar is a one stop destination for all your residential furniture requirements.

Wants To Increase Your Sales & Traffic?

About The Client

The Furniture Park’s showroom located in Kirti Nagar is a one stop destination for all your residential furniture requirements. At our furniture store, you can buy luxury Sofa, Beds, Dining Tables, Centre Tables, Dressing Tables and more.

At The Furniture Park store in Kirti Nagar, you can buy luxury Sofa, Beds, Dining Tables, Centre Tables, Dressing Tables and more. We also book orders for fully customized furniture, custom made sofa and beds in which you can choose your own color and fabric.

All The Furniture Park products come with Free assembly, Fast delivery and 2 year on-site warranty. When you buy from The Furniture Park you are guaranteed for high quality furniture and excellent customer service.

Project Overview

The Furniture Park’s showroom located in Kirti Nagar is a one stop destination for all your residential furniture requirements. At our furniture store, you can buy luxury Sofa, Beds, Dining Tables, Centre Tables, Dressing Tables and more.

Before contacting Reliqus Consulting, it was not getting any upto mark leads and was getting only 4.7K monthly clicks. The Furniture Park required a better strategy to rank higher than its competitors and generate sales. So, Our team analyzed the whole requirement and made a proper plan to increase sales.

We optimized landing pages, product pages, updated content, and fixed on-page issues and as a result home page and products pages started ranking on 1st page of google.

Organic User: After optimizing keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.

Organic clicks crossed the 15.4k Clicks mark.

Strategy & Implementation

Here are some strategies that helped The Furniture Park business to grow and reach their targeted customers:

1. On-Page:

The The Furniture Park website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Team analyzed the website, made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

Optimized Duplicate and Missing H1, H2

1. Optimized Meta Title and Meta Description according to search intent.
2. Optimized Images (Resize)
3. Optimized Duplicate Content
4. Increased website loading speed
5. Optimized landing pages
6. Implemented Schema 
7. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 4X from 4.7K to 15.4k.
-Impressions increased from 669k to 1.06M.

We focused more on quality than quantity clicks and these 15.4k clicks generated sales for The Furniture Park, which he was not getting.

Website Loading Speed:

Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before:

After:

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. Outreach to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a directory submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

– GMB Image Posting

Outcome

Our well-prepared strategy worked and we achieved what our The Furniture Park clients wanted from us. He started getting sales and traffic who are looking for the best furniture in the location where The Furniture Park is providing services.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on The Furniture Park, only 227 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent.

We did proper keyword research using tools like Ahref and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

Before:

After:

Some Keyword Ranking Snaps

1. kirti nagar sofa set

2. sofa in kirti nagar

Local Ranking Reports

Local Visibility

Local SERPs describe the results that show up for a local-based query based on where the customer is.

What did We do?

• Claim and optimize your GMB listing. GMB or Google My Business is essentially the most critical part of your local SEO strategy.
• Optimization for mobile.
• Collected plenty of customer reviews.
• Focused on local link building.
• Ensured the NAP/citation consistency.
• Worked on social listening through social media, Image Sharing on GMB, and other social sharing platforms.
• Build Listing on Painting Directories, Profile Creation.

Outcome

After doing optimization and local activities website started ranking locally in 3 pack list of Google Maps and started appearing in the first position on keywords.