The Phoenix Case Study

The Phoenix was established in 1983 by John Mulcahy and is Ireland’s best-selling political and financial magazine.

Wants To Increase Your Sales & Traffic?

About The Client

The Phoenix was established in 1983 by John Mulcahy and is Ireland’s best-selling political and financial magazine.

Edited by Paddy Prendiville and published every two weeks, Goldhawk gets the inside stories on what’s really going on in Ireland.

It is Ireland’s leading investigative and satirical publication and is the main outlet for cartoonists in this country.

It has always been Goldhawk’s constant objective to both inform and entertain his loyal readership.

The information in The Phoenix does not include sports results or death notices or PR handouts or self-important opinion pieces that stretch out ad nauseum.

Goldhawk seeks to supply the Inside Stories from sensitive areas and his discerning readers are often the best source of information, which can be provided anonymously on the hotline.

Project Overview

The Phoenix, It is Ireland’s leading investigative and satirical publication and is the main outlet for cartoonists in this country. They want to increase their presence throughout Ireland. As The Phoenix required a better strategy to increase its presence, Reliqus Consulting analyzed the whole requirement and made a proper plan to increase its presence.

Before contacting Reliqus Consulting, it was not getting any upto mark traffic and was getting 40.3K monthly clicks. The Phoenix required a better strategy to increase their traffic. So, Our team analyzed the whole requirement and made a proper plan to increase leads.

Organic User: After optimizing search intent keywords and fixing some major On-Page issues like:

-Title
-Meta Description
-Targeting Right Search Intent Keywords
-Content Optimization
-Optimizing Landing Pages for higher ranking and decreasing website loading speed.
-Optimizing Websites for mobile.

Organic clicks crossed the 86.1k Clicks mark, which is 2X of the previous clicks.

Strategy & Implementation

Here are some strategies that helped the The Phoenix business to grow and reach your targeted customers:

1. On-Page:

The Phoenix website was affected by several google updates due to which many of its service pages got deindexed. There was an urgent need to take some steps. Our Reliqus Consulting Team analyzed the website, made a full website health audit and started implementing recommendations made by our SEO Expert team. We used screaming frog, Ahrefs, GTMatrix, and Google Page Speed insight tools.

What We Implemented?

– We fixed On-page issues like

1. Optimized Duplicate and Missing H1, H2
2. Optimized Meta Title and Meta Description according to search intent.
3. Optimized Images (Resize)
4. Optimized Duplicate Content
5. Increased website loading speed
6. Optimized landing pages
7. Implemented Schema 
8. Removed Spammy Backlinks

Outcome

Google Search Console Report: 

-Total Clicks increased by almost 2X from 40.3K to 86.1K.
-Impressions increased from 2.1M to 3.25M.

We focused more on quality than quantity clicks and these 86.1K clicks generated organic traffic for The Phoenix.

Website Loading Speed:

Website loading speed improved and it takes only 2.3s to fully load as according to google ideal website loading speed should be between 3 to 5 sec.

Before:

After:

2. Off-Page:

We worked on generating backlinks, and building profiles on different niche-based websites. We Outreached to create more highly trafficable backlinks which will drive users who are in need of services.

What did we do?

1. We build high-quality backlinks on high DA and PA websites.
2. We made a Directory Submission
3. We outreached to publish our content with Do follow links on well-known websites with high traffic.
4. We made 8 types of backlinks for better outcomes

-Social Sharing

-Image Sharing

-Outreach Link

-Directory Submission

-Profile Creation

-Broken-based links

-Links Replacement

-Resource Based Backlinks

Outcome

Our well-prepared strategy worked and we achieved what our The Phoenix clients wanted from us. He started getting organic traffic or newsletter subscribers and users who are looking for Ireland politics news.

Keyword Improvement Reports

Organic Keyword Report:

Before Reliqus worked on The Phoenix, only 92 keywords were ranking which was not generating enough traffic and sales as these keywords were not according to user search intent.

We did proper keyword research using tools like Ahrefs and SEMrush and made a collection of keywords that meet user search intent and optimized the website according to these keywords.

MOZ Keyword Report

SEMrush Report

Traffic Costs increased from $445 to & $950 within a year and these keywords were showing positive effects on the website.

Before

After

Keywords Ranking Snap