SEO Case Study: How Expedia Increased Visitors and Sales with Organic SEO

Reliqus Marketing

26 May 2023


Expedia SEO Case Study

Expedia is a well-known online travel agency that allows users to book flights, hotels, car rentals, cruises, and vacation packages. The company was founded in 1996 as a division of Microsoft, but it was later spun off as a separate entity in 2001. Expedia is headquartered in Seattle, Washington, and it operates in over 60 countries around the world.

In terms of traffic, Expedia is ranked as the 174th most visited website in the world, according to SimilarWeb. The website receives an estimated 30 million visits per month, with the majority of traffic coming from the United States.

Expedia Domain Overview

According to Statista, Expedia’s revenue in 2022 was approximately $11.67 billion. The company’s revenue has been steadily increasing over the years, with a reported revenue of $3.03 billion in 2010.

Revenue of Expedia

Expedia is a prime example of a company that has successfully utilized SEO strategies to drive traffic to their website. 

Expedia’s initial step was to conduct extensive keyword research and analysis, identifying relevant and high-ranking keywords in the travel industry. By leveraging advanced keyword research tools and analyzing search trends, Expedia gained valuable insights into the search behavior of their target audience.

One of the ways they have done this is by targeting long-tail keywords. For example, instead of solely targeting generic keywords like “hotel” or “flight,” Expedia also targets more specific keywords like “cheap hotels in Paris” or “flights from New York to London.” 

Organic Keywords Report:

Keyword Report

Keyword Report

These are the top 20 keywords that drive the most traffic to Expedia


Keyword Search Volume Keyword Difficulty Traffic
all inclusive resorts puerto rico 27100 61 6720
puerto rico all inclusive 27100 61 6720
hawaii all inclusive resorts 27100 55 6720
cheap airline tickets 165000 100 10725
myrtle beach hotels oceanfront 40500 76 10044
flights to las vegas 74000 84 9768
boletos de avion baratos 74000 69 9768
all inclusive resorts 246000 92 5904
all inclusive resorts hawaii 22200 64 5505
all inclusive resorts cancun 40500 75 5346
flights to new orleans 40500 64 5346
all inclusive resorts mexico 40500 67 5346
jamaica all inclusive resorts 40500 72 5346
punta cana all inclusive resorts 33100 71 4369
flights to san diego 49500 72 4059
punta cana all inclusive 49500 72 4059
atlantic city hotels 90500 74 3982
turks and caicos all inclusive 60500 54 3932
royal caribbean cruise 368000 79 3680
virgin islands resorts 14800 57 3670


Expedia is able to rank higher in search results for specific queries by focusing on long-tail keywords like “all inclusive resorts punta cana,” which may improve traffic and bookings.

all inclusive resorts punta cana

Another SEO strategy that Expedia has implemented is link building. The company has a large number of inbound links from reputable websites, which can help to improve their search engine rankings. Expedia has also implemented an effective internal linking strategy, which can help to improve the user experience and keep visitors on the site for longer.

Expedia link building

Here is the some top domain from where expedia get high quality-backlinks:


Finally, Expedia has also focused on creating high-quality content that is optimized for search engines. They have a dedicated team of content creators who produce articles, blog posts, and other types of content that are relevant to their target audience. By creating high-quality content that incorporates relevant keywords, Expedia is able to rank higher in search results and attract more visitors to their site.

Expedia high-quality content


Expedia SEO strategy generated the following results in just 6 months, it was incredibly successful.

  • 1,500,000 more sessions with a more than 10 times increase in the average transaction,
  • 5x increase of pages driving traffic
  • 80,000 new keywords have been added to the magazine’s Google ranking since last year!

How Can Rank on #1 Page of Google SERP By Organic SEO Services? 

Here’s the brief SEO audit of

Current Ranking on 38

Current Ranking on 38

1. Missing H2

Missing H2

2. Missing H1 

Missing H1 

3. Missing Alt Tag Image 

Missing ALt Tag Image 

4. Schema Missing

Schema Missing

5. Technical Issue to fix

Technical Issue to fix

In today’s competitive online landscape, ranking on the first page of Google search results is crucial for businesses to attract organic traffic and increase their visibility. While the website may be receiving a significant amount of traffic, it’s important to implement effective SEO tactics to improve its ranking on Google. In this plan, we will outline the steps to optimize the website and target specific keywords to enhance its chances of ranking on the first page.

Plan to Rank on #1 Page in Google:

Step 1. Keyword Research

Perform thorough keyword research to identify relevant keywords with high search volume and relatively low competition. These keywords will form the foundation of your SEO strategy. Aim for a mix of general and long-tail keywords that are specific to the services or content offered on

Potential Keywords for Ranking:

  • Hawaii vacation packages
  • Best beaches in Hawaii
  • Hawaiian culture and traditions
  • Things to do in Honolulu
  • Luxury resorts in Maui
  • Hawaii travel tips
  • Outdoor activities in Oahu
  • Volcano tours in Hawaii
  • Hawaiian cuisine and restaurants
  • Snorkeling spots in Kauai

Step 2. On-Page Optimization

Optimize the website’s on-page elements to improve its visibility to search engines. This includes:

  • Title Tags: Ensure that each page has a unique and descriptive title tag that incorporates relevant keywords.
  • Meta Descriptions: Write compelling meta descriptions that accurately summarize the page content and entice users to click.
  • Header Tags: Utilize header tags (H1, H2, etc.) to structure the content and include target keywords where appropriate.
  • URL Structure: Create clean and keyword-rich URLs for each page, making it easier for search engines to understand the page’s context.
  • Content Optimization: Produce high-quality, informative, and engaging content that incorporates the identified keywords naturally. Optimize the content by using variations of the keywords, but avoid keyword stuffing.

Step 3. Technical SEO

Ensure that the website is technically sound and optimized for search engines. Some key technical aspects to focus on include:

  • Website Speed: Improve loading times by optimizing images, minifying code, and leveraging caching techniques.
  • Mobile-Friendliness: Ensure the website is mobile-responsive and provides a seamless experience across different devices.
  • Site Structure: Organize the website’s content in a logical hierarchy with clear navigation for both users and search engines.
  • XML Sitemap: Generate and submit an XML sitemap to Google to facilitate the crawling and indexing of website pages.

Step 4. Link Building

Develop a strong backlink profile by acquiring high-quality and relevant links from reputable websites. Some strategies to consider include:

  • Guest Blogging: Contribute valuable content to authoritative blogs in the travel industry and include links back to in the author bio or content body.
  • Outreach: Reach out to relevant websites, bloggers, and influencers in the travel niche to request links or collaborations.
  • Content Promotion: Share exceptional content from on social media platforms and engage with users to encourage natural backlinks.

Step 5. Local SEO

Since is focused on Hawaii, leveraging local SEO tactics can be beneficial. Implement the following:

  • Google My Business: Create and optimize a Google My Business profile, providing accurate and up-to-date information about the business, including address, phone number, and website.
  • Local Directories: Submit the website to local directories and review platforms specific to Hawaii, such as TripAdvisor, Yelp, and local chamber of commerce websites.

Step 6. Monitoring and Analysis

  • Monitor Keyword Rankings: Keep track of the website’s rankings for the targeted keywords in Google search results. Identify any fluctuations and adjust the SEO strategy accordingly.
  • Analyze Website Traffic: Use Google Analytics to analyze website traffic, including the number of visitors, their behavior, and the sources of traffic. Identify patterns, popular content, and areas for improvement.
  • User Engagement Metrics: Monitor metrics such as bounce rate, average time on page, and conversion rates to assess the effectiveness of the website’s design and content. Make adjustments to improve user engagement and encourage conversions.
  • Backlink Analysis: Regularly analyze the website’s backlink profile using tools like Ahrefs or Moz. Identify new backlinks, evaluate their quality, and disavow any toxic or irrelevant links that may negatively impact rankings.
  • Competitor Analysis: Monitor the SEO strategies and rankings of competitors in the Hawaii travel industry. Identify their successful tactics and find opportunities to differentiate and improve upon them.

Step 7. Content Marketing

Develop a comprehensive content marketing strategy to attract and engage the target audience. Create high-quality and informative content that resonates with users’ search intent and encourages them to visit and share the website. Consider incorporating the following tactics:

  • Blogging: Publish regular blog posts covering a range of topics related to Hawaii travel, culture, tips, and experiences. Optimize each blog post for relevant keywords and share them on social media platforms.
  • Visual Content: Utilize visually appealing content such as images, infographics, and videos to enhance user engagement and encourage social sharing.
  • User-Generated Content: Encourage visitors to share their Hawaii travel experiences, testimonials, and reviews on the website. This not only adds credibility but also generates fresh and unique content.
  • Social Media Marketing: Leverage popular social media platforms to promote website content, engage with the target audience, and build a strong online presence.

Step 8. Continuous Optimization

SEO is an ongoing process, and continuous optimization is crucial for maintaining and improving rankings. Regularly review and refine the SEO strategy based on performance data, algorithm updates, and industry trends. Stay up-to-date with the latest SEO best practices and adjust the website’s optimization accordingly.

By following these steps and implementing a comprehensive SEO plan, can increase its chances of ranking on the #1 page of Google search results. Remember that SEO requires time, effort, and consistent monitoring, so patience and perseverance are key to achieving and maintaining a top ranking position.

How Can We Help You to Rank on Top 10 Results?

Reliqus is a company that provides travel SEO services to help travel businesses improve their search engine rankings and attract more traffic to their websites. Here are some of the ways that Reliqus can help your travel business rank on the top 10 results:

Keyword research: Reliqus can conduct in-depth keyword research to identify the most relevant and high-traffic keywords for your travel business. By targeting these keywords in your website content and optimization strategies, Reliqus can help to improve your search engine rankings.

On-page optimization: Reliqus can optimize your website’s content, meta tags, and image alt tags to ensure that they are properly optimized for search engines. Using relevant Keywords, optimizing page titles and descriptions, and making sure your website loads quickly and is mobile-friendly are all examples of how to do this.

Link building: Backlinks are an important factor in search engine rankings, and Reliqus can help to build high-quality backlinks from relevant and authoritative websites to improve your website’s credibility and authority in the eyes of search engines.

Content creation: Reliqus can create high-quality and relevant content for your travel business, including blog posts, articles, and other types of content that can help to increase your website’s traffic and search engine rankings.

Reporting and analysis: Reliqus provides regular reporting and analysis of your website’s search engine rankings and traffic to help you track your progress and identify areas for improvement.

Overall, Reliqus can provide comprehensive travel SEO services to help your travel business rank on the top 10 results and attract more traffic to your website. By conducting keyword research, optimizing your website’s content and structure, building high-quality backlinks, creating relevant content, and providing reporting and analysis, Reliqus can help your travel business succeed in a competitive industry.

Is Our Travel SEO Services Can Help to Boost Traffic to Your Website 

Yes, Reliqus’ travel SEO services are designed to help boost traffic to your travel business’s website. With years of experience in the SEO industry, Reliqus has a proven track record of helping travel businesses improve their search engine rankings, attract more traffic to their websites, and increase their revenue.

You Can Also Check Out Our Successful SEO Case Studies

“Let us be your travel guide to the top of Google rankings. Our travel SEO services will take you on a journey to increased website traffic and revenue. Are you ready to pack your bags and take the first step towards success with us?”


In conclusion, ranking on the first page of Google search results is crucial for travel businesses looking to succeed in a competitive industry. By improving their search engine rankings and attracting more traffic to their websites, travel businesses can increase their revenue and grow their online presence. 

Reliqus’ travel SEO services are designed to help travel businesses achieve these goals by providing in-depth keyword research, on-page optimization, link building, content creation, and reporting and analysis. With years of experience in the SEO industry and numerous successful case studies, Reliqus is a trusted partner for travel businesses looking to improve their online presence and succeed in the travel industry. Contact Reliqus today to start your journey to increased website traffic and revenue.

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